I’ve always been a little fascinated by the bridal industry.  So much money spent and so much fuss made for a single day in your life!  Recently, I was lucky enough to have the chance satisfy my curiosity by attending a discussion on bridal trends and the bridal industry and behind-the-scenes tour at Kleinfeld, New York’s destination wedding salon and the setting for TLC’s series “Say Yes To The Dress.”  Kleinfeld owner Mara Urshel and bridal fashion editor Juli Alvarez of the recently closed Modern Bride spoke on the trends and the business of this high-stress industry.

First of all, just going into Kleinfeld is quite a trip.  Even though I know I have in the past mocked the existence of a tv series about nothing but women trying on wedding dresses, I have to admit that I have in fact seen the series.  As with all reality TV, the participants (who have to apply) are selected to up the drama quotient.  I invariably end up thinking either a) “Wow, your friends suck!”,  b) “Wow, your mom is a b****!”, or c) “Dude, CALM DOWN.”  It is quite something else to actually walk into Kleinfeld and see the dresses in person.

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My thought for the day on cable television (and yes, I know this means I watch the Style network too much): how in the name of God is it possible for there to be an ENTIRE SERIES about women trying on wedding dresses?  Seriously.

I don’t get it.  But I think it might be a sign that Armageddon is coming.  I’d better have some more chocolate before it gets here.