Posts Tagged ‘Makeup’

The Death Of An American Legend: Max Factor Cosmetics

Posted in Schmears on June 8th, 2009 by Lily – 1 Comment
Actress Lucille Ball Applies Max Factor

Actress Lucille Ball Applies Max Factor

Alright, so I’m being melodramatic – the brand is not dying completely (yet), it’s just being sold overseas.  Still, Max Factor is an amazingly American success story, one that manages to encapsulate an entreprenurial spirit, Hollywood, technological advances, advertising and – oh, yes – the life story of a Jewish Russian immigrant.

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The Power of a “Makeunder”

Posted in Schmears, Wintour of Our Discontent on March 31st, 2009 by AJ – Be the first to comment

Let’s play a fun game, shall we? Ten bucks says you don’t recognize this woman:

SO.MUCH.BETTER

SO.MUCH.BETTER.

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Feel A Breeze? That’s Just Me Fluttering My Eyelashes

Posted in Schmears on February 24th, 2009 by Lily – 2 Comments

I’ve mentioned it before, and you’ll be hearing about it in the future, so I may as well be explicit: I have oily skin.  This affects almost everything in my beauty ritual – from the obvious skincare choices to shampoo/conditioner (there are products in rotation that are not allowed within an inch of my scalp), to even my eye makeup.

At the risk of my boyfriend (who occasionally reads this blog – sorry, honey!) never coming within a foot of my face again, I’ll say it: even my eyes seem to be oily.  Eyeliner disappears.  Shadow makes a run for it.  But the worst – the absolute worst – is mascara.  It pulls a vanishing act – until I look under my lower lids, where it’s smudged and settled.  The ultimate insult to the MIA mascara is that I actually have thick, gorgeous lashes … That are naturally very light blonde, so no one sees them unless they have an aesthetician’s license and/or happen to catch me within 5 minutes of mascara application.

Every girl has their own personal Beauty Holy Grail.  For AJ, it’s lipgloss.  For Kai, it’s the right skincare products.  For me, mascara. So as my personal supply of Haute Couture Mascara (name has been changed to protect the annoying product) dwindled, I was thrilled to receive a sample of Maybelline The Colossal Volum’ Express Mascara.

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