Dear God, people, how lazy are we? I’ve recently started seeing commercials for Bisquick Shake ‘n Pour, and they are driving me nuts. Another insanely easy task has just been simplified for us by America’s convenience culture, and I am starting to wonder where we are going to draw the line.
For those who have never used Bisquick, I will say that I am all for Bisquick. It’s marketed as a “pancake and baking mix,” and with a little water or milk is an easy shortcut to biscuits, dumplings, pancakes, you name it. Most of these things are not enormously difficult to make from scratch, but for folks who don’t keep buttermilk in the fridge and have a sudden urge for chicken and dumplings, it’s a convenient thing to have on hand. I won’t argue that Bisquick is a solid product.
My issue is with the new Shake ‘n Pour product. If you haven’t seen the commercials yet, it’s a convenience product for a convenience product. Shake ‘n Pour simplifies life for those looking for pancakes by putting a premeasured amount of Bisquick into a plastic bottle with a cap. When you want pancakes, you pour water into the container to the fill line, shake it, and pour out pancakes onto the griddle.
Now, I’d be the first person to admit, I sometimes succumb to convenience products, and I’ve used up my share of pointless packaging. For someone concerned about the environment, I’m sure I generate a lot of trash, and my showers are longer than they should be. I get why not everyone is prepared to go way out of their way to live sustainable lifestyles. But really, doesn’t common sense have some limits? An entire plastic bottle for one batch of pancakes so that we don’t have to go to the effort of actually pulling out a bowl from under the counter is ridiculous. (By contrast, regular Bisquick comes in a fairly sizeable cardboard box that invariably lasts me for ages.) And seriously, is washing the bowl THAT HARD?
Argh.