TV Commercials: My Big Immunity?
Posted in Et alia on August 10th, 2009 by Kai – Be the first to commentThere’s nothing like commercials to tell you who the advertising world thinks your tastes mean you are. If you mostly watch prime time network TV, you may never notice much of a bias (people with money to spend who eat?), but explore the weirder networks or late night TV? It can get pretty funny. The next time you’re home sick, try watching daytime TV. You’ll find that Madison Avenue expects you to be a bored young mom, an impending ITT Tech student, disabled, or someone in desperate need of joining the military. (I’ve noticed that on at least one network, the Army ads predominate until about 6 pm, at which point the Marines take over. I would comment on that except that I’m pretty sure my Marine friend would never let go of it if I did.)
As I’ve mentioned, I’ve been watching a lot of design shows recently. As you might expect, the commercials that go along with design shoes are primarily designed to create the overwhelming urge to repaint every room you have in new and groovier and possibly more environmentally friendly colors. This is sort of unfortunate for me given that I don’t own my apartment, but Sherman-Williams may break me yet. Even funnier, I got a kick out of watching professional bull riding with the boy the other night, at which point I suddenly became part of a bow-hunting, bass-fishing demographic with ads that started with lines like “I will not be ashamed to be a MAN!” Uh, I am part of the Stetson-owning, Tex-Mex eating demographic who at least knows what Dickies is, but I kind of doubt that I’ll be buying a truck bed liner any time soon.



