Anthony Logisitics For Little Men: A Charitable Choice
Anthony Foaming Hair and Body Wash
When it comes to men’s products, one line I really love (and have reviewed before) is Anthony Logistics for Men. Well, the brand has given me one additional reason to respect it (above and beyond their award-winning products): 100 percent of the profits from the gentle Anthony For Little Men Foaming Hair and Body Wash (created to commemorate the birth of founder Anthony Sosnick’s twin sons) through the end of May will be donated to the Hope For Kai fund.
Look, I’ll just put it this way: I’ve worked with a lot of brands, and many have run charitable programs before. The “charitable” aspect is really the last thing the brands want to be involved in – despite the hype around their “giving,” they always cap the total amount they’ll give, or will put a limit on the amount of cash-per-product (I’ve seen it as low as five cents!). Anthony isn’t doing that – while there is an understandable time limit, the monetary limit they’re providing is limited only by the amount of people who buy the Anthony Foaming Hair and Body Wash.
So why Hope For Kai?
A family friend of Anthony Logistics for Men founder Anthony Sosnick, young Kai Anderson, found himself in desperate need of a bone marrow transplant, due to a rare form of Leukemia. Heartbreakingly, the boy’s father was diagnosed with a rare Lymphoma at the same time. The medical costs for Kai’s treatment are enormous, and more than his family can manage.
Anthony For Little Men Foaming Hair and Body Wash is a two-in-one product designed for the next generation of grooming-savvy men, a gentle cleanser for both hair and body that does not sting the eyes. The product retails for $12 at Anthony.com. Information on Hope For Kai can be found at HopeForKai.com.
